Under Armour "We Are Football" Campaign

In the first ever "We Are Football" brand campaign by Under Armour, the professional NFL athlete roster, rapper Gunna, flag football athlete Diana Flores, and some of the best high school athletes in the country came together for an epic 7-on-7 game. Multiple members from Under Armour's marketing and production teams conducted a 3-day commercial shoot in Los Angeles to bring all of the star power together. The commercial officially aired on Under Armour's social channels on September 4, 2025. Our social team played a part in bringing this campaign to life and worked internally/externally to create assets to promote the campaign. Below is the official campaign and social media assets on @UnderArmour and @uafootball Twitter, Instagram, and TikTok accounts from the launch.

Key stats/takeaways: On Instagram, the campaign organically gained 2.3M views, and was shared by multiple cultural sports, hip-hop and media outlets.